In our exclusive webinar hosted by industry experts Joe and Karthik, we delved into the rapid evolution of digital marketplaces and how enterprises can harness innovative models to fuel growth.
Discover key insights on emerging trends in Marketplace-as-a-Service (MaaS), the game-changing impact of AI and APIs, and the growing importance of outcome-based engagement models for sustained success. Featuring expert perspectives from Forrester Research and real-world case studies, this session reveals how forward-thinking enterprises are cutting costs, increasing partner sales, and accelerating revenue through strategic marketplace initiatives.
Key takeaways
Discover how marketplaces have evolved from basic e-commerce platforms to dynamic, powerful digital ecosystems.
Learn why Marketplace-as-a-Service (MaaS) is gaining momentum, offering enterprises the ability to reduce risk, accelerate time-to-market, and drive higher returns.
Explore how the shift from platform ownership to outcome ownership is empowering enterprises to leverage external marketplaces for faster scaling and innovation, with a projected 40%+ increase in partner-driven sales.
Uncover how AI and APIs are transforming personalization, dynamic pricing, and automation to drive business growth.
Gain insights into the critical role of API-first architecture in connecting ecosystems, enabling enterprises to embed core products into partner channels and boosting partner sales by 50%.
Understand why Customer Success Managers (CSMs) are essential for helping enterprises meet KPIs and sustain long-term growth.
Dive into key industry trends shaping marketplaces in Telco, Banking, Energy, Pharma, and B2B trade.
Speakers
Over the last two decades, Karthik has worked extensively with telcos, banks and financial institutions, helping define their integration strategy and onwards to realize specific digital business objectives. In his current role, he spearheads organization-wide initiatives, productizing solutions to accelerate enterprise digital imperatives.
Karthik TS
Head of Technology
Torry Harris
Joe helps e-business professionals optimize B2B and B2B2C e-commerce strategies and technologies. As part of the digital transformation team, he offers expert guidance on deploying digital commerce economics for optimal outcomes. His research also supports technical teams with tools and software for driving online channels, digital selling, and DTC initiatives.
Guest Speaker
Joe
Cicman
Principal Analyst
Forrester Research
