“Implementing a marketplace platform is not simply a technology consideration but a business transformation exercise.”
“Marketplaces are a game-changer. They allow you to sell products you don't own, freeing up capital to invest in what you do best — serving your customers.” - Joe Cicman, Principal Analyst, Forrester Research
Join industry experts Joe and Karthik as they explore the evolution of digital marketplaces and how enterprises can leverage innovative models to accelerate growth. In this webinar, we'll dive into the latest trends in Marketplace-as-a-Service (MaaS), the transformative role of AI and APIs, and why outcome-based engagement models are the key to long-term success.
With insights from Forrester Research and real-world case studies, you'll learn how leading enterprises are using these strategies to reduce costs, boost partner sales, and drive revenue growth. Don’t miss out on this opportunity to stay ahead in the rapidly evolving marketplace landscape.
Key takeaways
Discover how marketplaces have evolved from basic e-commerce platforms to dynamic, powerful digital ecosystems.
Learn why Marketplace-as-a-Service (MaaS) is gaining momentum, offering enterprises the ability to reduce risk, accelerate time-to-market, and drive higher returns.
Explore how the shift from platform ownership to outcome ownership is empowering enterprises to leverage external marketplaces for faster scaling and innovation, with a projected 40%+ increase in partner-driven sales.
Uncover how AI and APIs are transforming personalization, dynamic pricing, and automation to drive business growth.
Gain insights into the critical role of API-first architecture in connecting ecosystems, enabling enterprises to embed core products into partner channels and boosting partner sales by over 50%.
Understand why Customer Success Managers (CSMs) are essential for helping enterprises meet KPIs and sustain long-term growth.
Dive into key industry trends shaping marketplaces in Telco, Banking, Energy, Pharma, and B2B trade.
Speakers
Over the last two decades, Karthik has worked extensively with telcos, banks and financial institutions, helping define their integration strategy and onwards to realize specific digital business objectives. In his current role, he spearheads organization-wide initiatives, productizing solutions to accelerate enterprise digital imperatives.
Karthik TS
Head of Technology
Torry Harris
Joe helps e-business professionals optimize B2B and B2B2C e-commerce strategies and technologies. As part of the digital transformation team, he offers expert guidance on deploying digital commerce economics for optimal outcomes. His research also supports technical teams with tools and software for driving online channels, digital selling, and DTC initiatives.
Guest Speaker
Joe
Cicman
Principal Analyst
Forrester Research
