SMART Souq is a configurable, AI-powered marketplace platform that enables organizations to scale and monetize their digital ecosystems. By combining network effects and embedded intelligence, it orchestrates suppliers, distributors, and customers into a unified system to drive synergies and new revenue outcomes.

Why SMART Souq?

Enterprises seeking to scale digital ecosystems often encounter familiar barriers - complex onboarding, siloed integrations, limited analytics, and inefficient fulfillment. SMART Souq addresses these challenges through a configurable, integration-first design that unifies systems and simplifies participation. It provides the intelligence and foundation to monetize APIs, data, and services while enabling adaptive marketplace models that drive value creation and monetization through partnerships.

Features:

AI-Powered personalization

4Sight AI engine enables tailored recommendations, conversational AI, and content enhancement.

Intuitive, low-code frameworks

Low-code/no-code capabilities allow business stakeholders to manage the platform effortlessly.

Customizable user journeys

Journey Engine enables personalized, contextual experiences without technical expertise.

Scalability & flexibility

TH-M ensures rapid scalability to meet market demands while optimizing costs.

Diversified Product offerings

Supports physical products, digital goods, and subscriptions to maximize revenue.

Versatile engagement models

Adapts to B2B2C, G2G2C, and G2B2C models for diverse business needs.

4Sight - Intelligence powering the marketplace

4Sight is the context-aware, embedded intelligence layer within SMART Souq that transforms marketplaces from static catalogs into adaptive, learning ecosystems. By consistently interpreting user behavior, transactional history, and contextual signals, 4Sight refines discovery, engagement, and conversion - ensuring the ecosystem evolves in line with demand. The result is an informed digital ecosystem that delivers:

Features:

  • Predictive intelligence - Anticipates user needs through behavior- and profile-based recommendations.
  • GenAI interactions - Context-aware conversational AI powered by LLMs and integrated with CRM and transactional data.
  • Configurable data models -Train domain-specific models to suit marketplace needs.
  • Embedded AI widgets - Prebuilt modules for analytics, personalization, and storefront optimization.
  • Seamless integration - API-first architecture ensures interoperability across CRM, order management, and partner systems.
Marketplace storefront
  • Leverage features such as subscription offerings, network services, b2b bundled offerings, open API discovery and payment offerings.
  • Boost visibility with strategic marketing and branding initiatives.
  • Drive customer interactions and provide seamless customer support.
  • Process payments securely and efficiently with payment gateway, transaction monitoring, and fraud detection.
  • Analyze sales traffic, and customer patterns for informed decision-making.
Vendor onboarding portal
  • Onboard new sellers to the marketplace and efficiently manage their needs.
  • Curate and host diverse products offered by sellers on your platform.
  • Leverage feature-rich tools - product catalogue management, order tracking, and introduce new product categories
Vendor self-service portal
  • Equip vendors to efficiently manage their products, leads, dashboards and more with self-service tools.
  • Provide vendors one platform with multiple storefronts to offer unique category based products.
  • Harness data-driven insights to enhance decision-making.
  • Transform partnerships into thriving collaborative ventures.
Marketplace admin portal
  • Create stores, enable multi-language support, standardize global branding and other admin tasks effortlessly.
  • Control access and manage roles for buyers, sellers, administrators, and moderators.
  • Streamline admin tasks with a centralized hub to manage partners, catalogues, products, campaigns, orders and more.
  • Leverage deep analytics and actionable insights to understand trends, optimize strategies, and drive growth.
Store management portal
  • Create an immersive shopping experience that captures attention and drives conversions.
  • Effectively present your products or services with customizable themes and responsive designs
  • Offer easy navigation, personalized recommendations, and seamless transactions for your customers.
  • Choose the right marketplace model, optimize product data and templates for better results.
Journey management portal
  • Create customizable journeys for vendor onboarding & order fulfilment.
  • Automate the entire process of order management with a centralized system.
  • Visually configure workflows for onboarding, order flow, returns and provisioning.
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Industries we serve...

Real Estate
Elevating real estate offerings with enhanced visibility, streamlined sales and customer experiences
BFSI
Harnessing the power of AI to deliver secure, compliant and modernized banking services
Governments
Empowering governments to enhance service delivery and citizen engagement
Healthcare
Leveraging AI and data networks to improve the healthcare ecosystem
Universities
Accelerating administrative outcomes for universities through collaboration and operational excellence
Retail
Accelerating retail growth by optimizing supply chains and enhancing customer engagement
Schools
Personalizing learning experiences and school operations to support scalable growth and partnerships
Logistics
Enhancing logistics operations with predictive analytics, automation and resource optimization

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