World Investment Conference (WIC) 2025, Sharjah
Accelerate portfolio growth, efficiency, and valuation through enterprise ecosystem orchestration.
October 22 – 23, 2025
Al Jawaher Reception and Convention Centre, Sharjah, UAE
Stand: B4
SMART Souq - Digital platform for investor-enterprise ecosystems
Investors today manage diverse enterprises - each scaling at its own digital pace, yet often in isolation. SMART Souq turns these individual trajectories into a coordinated growth engine, designed to launch, scale, and connect enterprise ecosystems that unlock new revenue and collaboration opportunities.
An AI-powered marketplace platform, SMART Souq enables investors to connect enterprises on a unified digital ecosystem and orchestrate shared services across the portfolio. Each enterprise gains speed and visibility; the portfolio gains compounded value.
Shared gateways, logistics, and AI analytics deliver up to 60% faster go-live and 30% lower operational costs across the investment ecosystem - helping create value in both capital allocation and value orchestration.
For Investors - Scale economics of growth
Accelerate portfolio outcomes
It provides the infrastructure, visibility, and orchestration needed to achieve measurable portfolio-level impact.
Shared digital infrastructure
Position your portfolio on a single platform by connecting operational KPIs, commercial performance data and portfolio reporting to drive informed capital flows - achieve upto 30% efficiency gains.
Multi-instance hosting
Operate multiple marketplace instances from a single platform, tailored to each investee's target audience and offerings with unified governance and oversight.
Portfolio visibility
Gain an AI-driven dashboard that highlights sales growth, engagement trends, and revenue correlations across investees making digital ROI transparent.
Launch-ready shopfronts for every investee
Instantly activate branded storefronts for portfolio companies - accelerating time-to-revenue and reducing onboarding friction.
Cross-portfolio monetization
Enable investees to co-sell, bundle, and share demand - turning individual customer bases into a shared growth network.
Compounding value creation
Each new investee strengthens the network, expanding reach, accelerating monetization, and supporting higher portfolio valuations at exit.
For Enterprises - Monetize, co-sell and collaborate
Accelerate digital revenue
Launch storefronts instantly and begin transacting within days, turning digital readiness into immediate sales momentum.
Collaborate to scale
Co-create bundles and joint propositions with ecosystem peers, opening new revenue channels at near-zero acquisition cost.
Expand reach
Tap into portfolio-wide visibility and customer traffic to raise conversion and customer lifetime value.
Sell anything, seamlessly
Offer physical, digital, or subscription-based products - individually or as synergistic bundles.
Simplify operations
Use pre-built APIs and connectors for logistics, payments, and analytics - cutting onboarding time and operational friction.
Grow intelligently
Apply shared AI insights to refine pricing, demand forecasting, and product strategy in real time.
Intelligence is the bridge between digital activity and business performance
4Sight AI brings that intelligence to life across your ecosystem - analyzing demand, personalizing experiences, and predicting outcomes in real time.
For Investors: Real-time visibility into revenue drivers, enterprise performance, and growth correlations - turning portfolio data into actionable insight.
For Enterprises: Personalized recommendations that lift conversion rates, ARPU, and customer lifetime value.
Meet our team
Shivdayal Charan
Director - Middle East
Shiv brings over two decades of leadership experience in enterprise technology across the Middle East and Africa. As Regional Director, he drives business growth by aligning digital integration strategies with client transformation goals.
With a background in solution consulting and enterprise sales, Shiv is known for building long-term partnerships and delivering measurable impact in large-scale digital programs.
Moayyad Alfaris
Enterprise Architecture Leader
Moayyad Alfaris is a digital transformation and enterprise integration leader with 20+ years of experience across North America and the Middle East. He helps enterprises modernize complex IT estates - leveraging AI, cloud, and microservices to deliver scalable platforms, faster innovation, and measurable business outcomes. Known for bridging technology and business strategy, he guides clients in turning legacy systems into future-ready, AI-augmented platforms.
Abdelhadi Hamed
Account Manager
Abdelhadi Hamed is an Account Manager with expertise in scaling sales and channel partnerships across telecommunications, IoT, energy, and IT. He works with enterprises in the MENA region to design go-to-market strategies, expand key accounts, and capture new revenue opportunities. Known for cultivating long-term client relationships, he translates commercial strategies into measurable business outcomes. His approach blends market insight with technology initiatives that enable organizations to modernize, adapt, and compete in evolving markets.
Fares Ismail
Enterprise Account Executive
Fares Ismail is an Enterprise Account Executive specializing in ecosystem-led digital growth for enterprises and government entities across the UAE and MENA region. At Torry Harris, he drives strategic sales of integration solutions, B2B marketplaces, and cloud-enabled platforms that modernize systems, improve agility, and open new revenue channels. With expertise in IT services, B2B platforms, and ecosystem-driven models, he enables clients to digitize business processes, enhance cross-industry collaboration, and scale new revenue streams.
