Telcos are sitting on one of the most valuable yet underexploited assets in the digital economy: data. As mobile data volumes surge and 5G, IoT, and real-time services reshape demand, the economics of connectivity alone are no longer sufficient. Value has shifted from bandwidth to behavioral intelligence - yet most Communication Service Providers (CSPs) have yet to translate this advantage into sustained revenue growth.

This point of view explores how CSPs can evolve from network enablers to data monetizers by operationalizing Data-as-a-Service (DaaS) as a core business capability. It outlines why regulatory alignment, API-driven architectures, and privacy-preserving technologies have made data monetization both viable and urgent - and why execution has lagged despite clear opportunity.

The PoV presents a four-stage DaaS maturity model, moving from data brokerage to ecosystem orchestration, and highlights the organizational, architectural, and operating model shifts required at each stage. It also defines five critical CIO levers - from federated data mesh and API monetization to privacy-by-design, vertical data marketplaces, and data product operating models - that turn data from a passive asset into a scalable growth engine.

For CSP leaders, the message is clear: the next phase of telecom growth will not come from more connections, but from deeper capabilities - where network intelligence is productized, trusted, and embedded across digital ecosystems.

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