We care initiatives at a glance
What we care about
We're about putting futures back into the hands of individuals, providing opportunities despite backgrounds and limitations. Our aim is to provide a simple step-up for those in needs – whether disabled or undereducated, from a poor background or victims of disaster.
Teaming up and forming links with like-minded social enterprises and government agencies where necessary, as well as raising funding ourselves, we’re committed to redressing the balance, one vital project at a time.
Poverty and natural disaster are global problems that can happen either over time, or at any time, and it is our belief that it is not the root cause of destitution or difficulty that is important; rather, it is the consequences that must be tackled. And in so many cases, the consequence is loss of dignity.
After the event, whatever the context, the aim must be to grow and change, and to provide the means, knowledge and education to do so. If we can use our skills and leverage to make a tangible difference, a difference that goes beyond the monetary or the short-term, then we’ll be some way towards achieving our goal.
The world as we see it
With many of the most disadvantaged people living rurally, often not within travelling distance of employment, the concern is that vital help can fail to reach all those that need it – and even when a link is made, the fact is that much more can, and should, be done.
We believe this is the role of the non-profit, the vital purpose of charity. By working together to build on the confidence, skills and aspirations of the less able, the less privileged and sometimes the simply unfortunate, we believe we can be part of a much-needed catalyst for change.