Innovative E-commerce leaders find higher levels of market impact and revenue when they extend their online presence into a digital marketplace. By raising their game from independent seller to coordinating a network of many vendors selling a wide range of products and services, leaders provide more value to customers as they create new revenue streams and new business strategies.
Torry Harris has the deep experience and creative thinking to know there are many different styles and business models for digital marketplaces. We know how to integrate and adapt multiple types of software infrastructure to give your marketplace the flexibility your business needs to build and continually optimize your ecosystem of sellers and service providers.
What we do for digital marketplace implementation
Educating business leaders and CxOs on the possibilities and wide range of digital marketplace business models, while considering the potential for integrated use of four major types of marketplace offerings: physical products, digital services, scheduled services, and downloadable digital products.
Setting the foundation for your marketplace by developing platform architecture and integration strategy to bring together existing or new E-commerce software, marketplace technology (including our own Torry Harris Marketplace), enterprise core applications (e.g., ERP, CRM, etc.), and modern integration and cloud platforms.
Guiding your business leaders in translating business and marketplace models into robust operational systems and business process requirements based on an integrated marketplace platform.
Detailed design, buildout, and operation of your marketplace, including robust integration, deep security, 24/7 reliability, and the disciplined modern software delivery automation necessary to allow your marketplace to continually change with new ideas, opportunities, and competitive pressures.
Our approach to digital marketplaces
We know the special attention to planning and execution needed for a digital marketplace strategy and platform. Although leading digital marketplaces have been around for many years, it is only recently that a wide range of organizations are seeing how they can create niche strategies and address unique sector- or locale-specific needs via marketplaces. As marketplaces grow to meet more specialized scenarios, they need greater creativity and more careful design, both in their business aspects and in their technology. To get your marketplace on a solid foundation, we ensure:
- Strong exploration of both today's and tomorrow's possibilities for your marketplace.
- Clear understanding and definition of the unique, cohesive business / ecosystem foundation of your marketplace, which ensures you are building a tight-knit community, not just another E-commerce site.
- Integration and planning across the full set of business processes necessary for a digital marketplace for both serving marketplace customers and for cultivating, growing, and serving a rich set of marketplace sellers and service providers.
- Flexible platform features built to support a wide range of rapidly changing business requirements - as a new initiative, marketplaces constantly encounter new business possibilities, and your platform must be ready to change quickly with each new idea.
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Initial ideation and brainstorming |
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Initial ideation and
brainstorming -
Marketplace strategy
development -
Marketplace platform
strategy and design -
Marketplace build and
implementation -
Marketplace managed
operations
- The range of marketplace business models – Platform 1.0 and 2.0 models (Marketplace as a Service with value orchestration)
- Relationships between marketplace owners and vendors
- Marketplace business process requirements
- Business model canvas
- Capability roadmaps
- Executive workshop sessions
- Platform 2.0 reference model
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