Torry Harris Marketplace for Telecommunications
Turn network spend into enterprise wallet share
A growing share of enterprise technology spend now sits beyond the network - in cloud, cybersecurity, collaboration, IoT and digital services. As a communications service provider, you already own the customer relationship. Build a connected commercial ecosystem around it, creating a single front door to capture more customer spend, unlock new recurring revenue streams, and increase the value of every enterprise account.
WHAT CHANGES FOR YOUR P&L
More value from every customer relationship
Extend your revenue opportunity beyond connectivity by channeling a broader share of customer spend through one commercial environment.
Network effects that create repeatable revenue
Use AI to match growing customer demand with an expanding partner network, creating more opportunities to transact and monetize.
Partner-led growth without build-led cost
Expand into new categories by activating and enabling ecosystem partners instead of developing every capability in-house.
The opportunity
Capture more of the enterprise technology spend
Connectivity opens the relationship, but it no longer has to define its commercial potential.
Your enterprise customers spend across a much broader range of technology and business services. As Marketplace Operator, you can bring relevant partner offerings into that relationship - giving customers a trusted place to discover and procure more of what they need while participating in spend that would otherwise flow elsewhere.
Torry Harris Marketplace provides the commercial environment that makes this possible, bringing your services and ecosystem partners together around the customer.
In Practice
A mid-market manufacturer needs connectivity, a security upgrade and a collaboration platform in the same quarter.
Today, it buys connectivity from its telco and sources the rest elsewhere.
Through the Marketplace, the customer can discover all three within the same commercial environment - configure a security service from a vetted partner, subscribe to a collaboration platform and activate both alongside its existing connectivity.
The telco hasn't built either partner product, but now participates in the revenue from both - while giving the customer more reasons to consolidate technology spend through the relationship.
The role shift
From connectivity provider to digital ecosystem operator
The commercial opportunity isn't simply selling more services yourself. It's owning the environment where enterprise spend gets discovered, bought and consumed.
As a Marketplace Operator, you create the commercial environment where cloud, cybersecurity, SaaS, IoT, device and business-service partners can reach your customers.
You decide who participates. You shape the propositions. You set the
commercial models. You govern the customer experience. And
you participate in the value created across the ecosystem.
Connectivity becomes the entry point to a much larger commercial
relationship, with Marketplace providing the layer through which the
wider ecosystem is orchestrated and monetized.
Product
Build the growth model without rebuilding the business
Torry Harris Marketplace provides the technical and commercial capabilities to add partners, launch propositions and monetize new categories - while working with the telecom systems, services and customer relationships you already have.
01
Activate partners faster
Onboard providers and launch new services through a repeatable model instead of treating every new partner as a bespoke integration project.
02
Monetize on your terms
Support subscriptions, commissions, referrals, transaction-based models, revenue sharing and bundles, so the commercial model fits the proposition rather than a fixed template.
03
Build propositions around customer needs
Combine connectivity, proprietary services and partner solutions into propositions designed for specific customer segments, industries and business outcomes.
04
Connect what you already have
Bring existing telecom, billing and OSS/BSS capabilities into Marketplace journeys through API-led connectivity - without requiring a rip and replace.
05
Match demand to opportunity with AI
Use AI and customer context to surface relevant services, bundles and next-best offers instead of relying on a static catalog.
06
Govern the ecosystem as it grows
Manage participants, access, commercial rules and policies through a common operating model without increasing operational complexity at the same rate as the partner network.
Business outcomes
One Marketplace. Multiple paths to growth.
A common Marketplace foundation lets different parts of the business pursue distinct growth strategies while sharing the same partner, commerce and ecosystem capabilities.
Build an SME digital services Marketplace
Give SMEs one place to buy the services they need and sell their own offerings to new customers - connecting them with partners, capabilities and demand while positioning the telco at the center of a growing business network.
Create an enterprise solutions Marketplace
Curate industry-specific solutions across cloud, security, IoT, communications and partner services, giving enterprise customers a simpler route to solving broader business needs.
Monetize an IoT ecosystem
Bring devices, connectivity, applications and specialist providers together into industry-specific IoT propositions that generate value beyond network usage.
get started
You already own the connectivity relationship. Own more of what comes next.
Torry Harris Marketplace brings your services and partner ecosystems into one commercial environment - helping you capture more enterprise customer spend without having to build every offering yourself.
A tailored walkthrough with our Marketplace team
Fit assessment against your customer, service and partner portfolio
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