Retail consumers – Challenges

Competition to secure retail consumers has resulted in price cutting, as differences in service features is marginal. The option to secure loyal and an increasing number of consumers through facilitating businesses, particularly SMEs, who in turn would act as a channel to generate what we call the “network effect”, is a proven formula that has been used successfully by digital giants.

CSPs have traditionally focused on directly wooing the retail consumer, which does not permit significant value addition to the consumer’s business model, outside of the CSPs own intrinsic capability. An alternative has been – to create communities consuming related artefacts, operating under the CSP’s network in a platform model, such as Smart Cities to secure IoT (Internet of Things) traffic…

Read the full article HERE

About TM Forum:
TM Forum is an association of over 850 member companies generating US$2 trillion in revenue and serving five billion customers across 180 countries. They drive collaboration and collective problem-solving to maximize the business success of communication and digital service providers and their ecosystem of suppliers around the world.

Latest Posts

July 22, 2022

Implementing AIOps to predict runtime failures
AIOps is a category of tools designed to bring the benefits of AI, most typically machine learning, to data generated by telemetry. The aim is to enable teams to evaluate...

July 21, 2022

A Complete Guide to the Digital Marketplace
In this infographic, you will learn key findings and analysis of the top online marketplaces in the world and how digital marketplace models have evolved over the years contributing to...

July 18, 2022

Digital Marketplace Integration services
Digital Marketplace products play a central role in providing a customer-facing storefront, where your offerings can be bundled with your partner’s offerings and sold online. ...