Torry Harris has been cited by Forrester Research in “The Marketplace Development Platforms Landscape, Q4 2023” report.

According to Forrester, platform business models will increasingly shape the strategies and economics of every industry. Marketplace technology enables businesses to adapt to shifting customer demands more effectively. These models also allow merchants to delegate product listing and merchandising responsibilities to vendors.

Marketplace development platforms empower enterprises to onboard third-party sellers, digitize and unify their distribution networks, and bundle digital service subscriptions. Forrester defines the marketplace opportunity as one that connects buyers, sellers, and partners within a defined ecosystem - optimizing collaboration and value exchange. The report highlights that marketplaces create long-term value, operating in a value-capture mode rather than a purely transactional one.

To stay agile, merchants must design offerings that can be easily embedded and distributed across multiple channels - an essential step toward adopting platform-based business models. Torry Harris Digital Products (THDP) has been a pioneer in this space, focusing on flexibility, advanced technology, outcome-driven strategies, and a strong sense of ownership.

THDP’s API-first, headless-architecture approach ensures seamless integration into diverse enterprise IT environments, enabling customers to scale and adapt rapidly.

For the complete report, please visit Forrester’s website (access requires a subscription or purchase).

Source: The Marketplace Development Platforms Landscape, Q4 2023 - Forrester

Analysts: Will Rice, Khurram Shahzad, and Susan Welsh de Grimaldo