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For more than a decade, operators have been told the same story: “APIs are the future; telcos must stop being just a pipe.” And yet, despite dozens of whitepapers, standards of bodies, and pilot projects, the API opportunity still feels stuck in PowerPoint mode for most CSPs.
But something has changed in the last 18 months not in technology, but in the business environment around it. Enterprise buyers have become API-native. Regulators increasingly support data sharing under consent frameworks. Fraud, identity theft, and online transactions are exploding. And everyday industries such as banking, retail, logistics, and media now expect programmable infrastructure, not static connectivity.
To put it simply: There is demand. There is a willingness to pay. And operators are uniquely positioned to supply.
The real challenge isn’t exposing APIs.It’s building an API business, one with real customers, real products, and real revenue.
This article lays out how operators can make that shift, practically, and without reinventing their entire organization.
Public cloud providers built trillion-dollar businesses by exposing services as APIs. CPaaS platforms turned SMS and authentication into billion-dollar revenue streams. Developers all over the world are trained to build on top of standardized building blocks.
But there's one category of capability only operators can provide:
These aren't "nice to have." They're mission critical to industries struggling with:
The global API aggregation model from GSMA Open Gateway to Aduna and regional alliances has removed the fragmentation barrier that held this market back for years.
What operators have today is a once-in-a-generation opportunity to monetize the capabilities they've always owned but never productized.
Let's be clear: Not all APIs will make money. Not all APIs deserve product teams.
Based on market traction across Europe, MEA, APAC, and LATAM, three categories consistently emerge as revenue-positive:
Banks, fintechs, and digital platforms are desperate for trusted, regulated signals:
These APIs already have paying customers and live deployments in multiple regions. They solve a painful problem (fraud) using a data source operator uniquely control.
Retailers, logistics companies, and transport apps will pay for:
Unlike GPS, network location works indoors, underground, or in congested areas.
This includes:
The enterprise appetite is real especially for media, cloud gaming, and industrial use cases but commercial traction today is slower because it requires ecosystem partnerships. Start with identity/security and location. Then scale into network performance APIs once product/market fit is validated.
Source: Amdocs
Every operator we speak to says the same thing: "It's not the network. It's not the exposure layer. It's everything around it."
Here are the internal blockers that C-suite leaders must address:
Legal and procurement treat API products like MVNO deals or IT projects. Developers abandon onboarding if the friction is too high.
Most billing systems only support:
But enterprises want:
Without a modern monetization engine, the commercial opportunity collapses.
Is it the CTO? CIO? CMO? Chief Digital Officer?
Most telcos don't have a dedicated API P&L owner, so the business never scales.
API programs fail when the developer portal is seen as an IT asset, not a strategic sales channel.
Identity and location APIs require bulletproof consent flows.
Without this, the operator can't serve regulated industries.
These challenges aren't technical. They are organizational, commercial, operational, and solvable.
The goal is not to expose APIs. It's to create a repeatable commercial engine that turns network capabilities into revenue.
Here's what the winning architecture looks like:
Every operator already has or can buy this. But this layer only accounts for 10% of the monetization opportunity.
This is where money is actually made:
This determines whether enterprises can actually buy what you expose.
Critical for regulated industries:
Without this, banks won't touch your APIs.
Your developer portal is your storefront. It must offer:
This is how CPaaS platforms win. Operators must compete here or accept second-tier margins.
We recommend a business-first, not "network-first," roadmap which imbibes these 4 key capabilities:
This roadmap keeps the effort focused and commercially aligned.
A successful operator API business will have:
At this point, the operator is no longer a connectivity provider. They become a trusted programmable network provider invaluable to regulators, enterprises, and digital innovators.
While operators can and should own the API business internally, the journey requires specialized capabilities in integration, productization, platform engineering, and ecosystem enablement. Successful operators have learned that this transformation accelerates significantly when supported by partners who understand both telecom DNA and digital product thinking.
This is where Torry Harris Integration Solutions (THIS) brings meaningful value.
For more than two decades, THIS has helped telcos modernize their integration landscapes, unlock legacy systems, and build API-led business models with a strong focus on productization over plumbing. Our experience in API governance, marketplace development, and consent-aware data exposure helps operators shorten time-to-market often by months while keeping control of their commercial models.
We also support operators in designing industry-specific API bundles, onboarding enterprise customers, and enabling co-creation programs that turn exposed APIs into real revenue. The goal is not to replace internal teams, but to provide architectural, design, and commercialization expertise that accelerates delivery while reducing risk.
As operators push toward programmable networks and API-first revenue models, having a partner who understands the intersection of platforms, integration, and telecom-grade performance becomes a strategic advantage.
Categories : Digital Transformation , Integration
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