
In today’s fast-evolving digital economy, Marketplace-as-a-Service (MaaS) is rapidly emerging as a transformative force in B2B commerce.

In today’s era of digital transformation, marketplaces have evolved from traditional storefronts into intelligent, dynamic ecosystems.

The Middle East is advancing digital transformation with initiatives like Saudi Arabia’s Vision 2030 and UAE’s Centennial 2071 plan. The G2B2C model, supported by AI, enhances public services, citizen engagement, and economic growth. AI-powered platforms like DubaiNow and UAE API Marketplace drive innovation and collaboration between governments, businesses, and citizens.

In an era where businesses are driven by efficiency, innovation, and global expansion, Global Capability Centers (GCCs) have emerged as a critical enabler of enterprise transformation.

Effective data integration enables organizations to consolidate disparate data sources and create single sources of truth, improving decision-making and timely responses to market changes.

Data integration enables organizations to dismantle data silos and derive a holistic view of data from disparate sources including traditional databases, cloud-based applications, social media, and IoT devices.