Improve user engagement with Enterprise Gamification

In today’s context, with increasingly complex interactions and digital human touch-points, unless all faculties of design thinking are applied with full competence, we might fall short of solutions that address a customer need and how someone would want to use something on an ongoing basis (marketplace), both at the emotional and functional levels.

Gamification is the use of game techniques in non-game situations to drive/motivate people. This infographic shows how gamification can help enterprises.

Businesses have been dismissing gamification as a “fad”, and criticizing the use of game principles at the workplace. However, a deep dive thesis and some implementations and studies later, gamification is seen to be producing very tangible results in areas of user engagement, customer retention, RoI, learning etc. and is no more considered a marketing gimmick.

If the context is to help users do what they really want to do and have to do at their workplace but find tedious or monotonous, then gamification not only makes it more fun but also acts as a catalyst to get work done efficiently.

Presentations and whitepaper from the power trio event in Vienna. Integration through SOA, enterprise mobility and gamification.

This upcoming paper details the value offered by the trio - SOA, enterprise mobility and gamification where each element in the trio represents value to businesses in its own merit.

Torry Harris brings to you The Power Trio - Integration through SOA, enterprise mobility and gamification.

Enterprises – large and small use gamification today in a number of innovative ways: in enhancing employee engagement initiatives, employee motivation, talent development, training and improving business performance by socially recognizing and thus leveraging progress. It is said that businesses applying gamification in their processes can increase their employees’ ability to learn new skills by 40%.