Introduction to The Power Trio

In today’s context, with increasingly complex interactions and digital human touch-points, unless all faculties of design thinking are applied with full competence, we might fall short of solutions that address a customer need and how someone would want to use something on an ongoing basis (marketplace), both at the emotional and functional levels.

Good governance requires decisions based on "sets of information" or knowledge. Digitization of this information and making it available on a network which is accessible to all individuals opens up multiple possibilities

Most shoppers still visit the store to touch, feel or try a product before using their smartphones to search for the cheapest deal online. The retailers should adapt their strategies to take advantage of this and convert this threat into an opportunity.