23 November 2020: Three Ireland’s digital transformation initiative “3Vision” was about creating brand loyalty and consistency through digitalization, after the merger with Telefonica O2 Ireland. As with any merger, the new entity was tasked with consolidating:

  1. Two brands and two unique customer bases
  2. Two distinct business models and management styles
  3. Two IT estates, evolved over many years
  4. Two different cultures

Three Ireland decided to use the merger as an opportunity to run a modernization initiative alongside the consolidation and rationalization of two different brands, over a 3-year period.

The transformation was planned in three phases:

  1. Fix the foundations: Maintain and improve the as-is functionality across legacy systems
  2. Consolidate the bases: Support customer migration and ensure consistency of experience
  3. Transform for the future: Create streamlined omni-channel capabilities for improved customer experience

Three Ireland partnered with Torry Harris Integration Solutions (THIS), who specialize in enabling meaningful digital ecosystems through API-driven integration, to build a strong integration backbone. This enabled Three Ireland to provide a consistent, streamlined omni-channel customer experience, despite complex changes happening at the back-end. The front-end and back-end systems were changing at different paces, requiring a lot of heavy-lifting to be done by the integration layer.

Torry Harris helped Three Ireland with:

  • Careful design of APIs to support multiple phases of change, with modernization of complex services delivered
  • Supporting the introduction of new platforms and the migration of customers on to them
  • Full lifecycle API management, including the DigitMarket™ API gateway product for third-party connectivity
  • System integration services from API strategy to execution when moving to a full-stack solution

Watch the full video to learn:

  1. How the old world of legacy and the new product stack can co-exist to consistently deliver on customer promises
  2. How to build the integration layer to address the future needs of the enterprise
  3. The most frequent digital handicaps organizations must overcome, to co-create and innovate with their partners and customers in an automated manner
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