Although the term “gamification” was coined by Nick Pelling back in 2002, it didn’t gain popularity till about 2010. Businesses have been dismissing Gamification as a “fad”, and criticizing the use of game principles at the workplace. However, a deep dive thesis and some implementations and studies later, Gamification is seen to be producing very tangible results in areas of user engagement, customer retention, ROI, learning etc. and is no more considered a marketing gimmick. Gamification works - and we want you to know how, through this fun game we created back in 2008!

During a client visit to our Global delivery center in Bangalore, India, the agenda was for the stakeholders (from a large enterprise telecommunications provider) to meet the delivery teams on the ground, interact with them, discuss project status, challenges if any and bond with the team here. The teams (with members both in the UK and in Bangalore) were delivering a multi-million dollar program that was meant to enhance the customer’s billing systems.  We decided to gamify this whole event – and what an unforgettable experience that was!!

The game was similar to “Who wants to be a millionaire” – the British game show or “Kaun Banega Crorepati” – the Indian version. Two members from the client’s team were made Quiz Masters and were given golden robes to resemble Kings. The Quiz Masters had to ask questions related to the program – and the level of difficulty (read detail!) would increase as the participant progressed and gained points /money. Well, as they say, the rest is history!! The winner went home rich and happy! The clients were thrilled to see this level of knowledge on the program and got to meet each individual team member (architects, designers, developers, testers etc.), who were all participants in the game, sitting on the other chair answering questions. The game helped the client team to engage & interact with the THBS teams while having a lot of fun and to communicate the importance of the program. Gamifying this interaction actually made the entire process more interesting and rewarding to both parties.

This was the beginning! Watch out for more gamification stories and some cool stuff we've been doing in this space! Do share any interesting applications of Gamification principles in your environment!!

Related Posts

Whitepaper

Whitepaper - Why Governance is the key to ROI in Digital Transformation
It turns out that a major common contributor of almost all transformation flops is poor governance. Digital transformation involves every aspect of an organization and everyone in it. Structured governance is essential to ensure that everyone takes the same approach to common goals, in a coordinated, timely way.
Whitepaper - 7 Steps to Successful RPA Implementation
Intelligent Automation is boosted by the growing demand to digitize and automate business processes at a time when the Covid-19 pandemic requires rapid workplace transformation.
5G future: Business models for monetization
Communications service providers (CSPs) worldwide are under considerable competitive and financial pressure. This necessitates discussions about future business models, and for many operators talk quickly turns to the potential role for 5G in tapping new sources of revenue.

Analyst Speak

September 22, 2020
Torry Harris in Gartner Critical Capabilities for Full Life Cycle API Management
Torry Harris’ API management solution DigitMarket™ API Manager has been cited by Gartner in its report “Critical Capabilities for Full Life Cycle API Management.”
August 04, 2020
Torry Harris Integration Solutions is a Strong Performer in The Forrester Wave™ for API Management Solutions
Torry Harris has been named a 'Strong Performer' in The Forrester Wave™: API Management Solutions, Q3 2020. According to the report, “API Management customers should look for providers that
November 29, 2019
Identify New Revenue Opportunities in the Open-Banking Ecosystem
IDC finds that European banks are seeking opportunities for data monetization, but only 20% are able to generate revenue from their data. Commercializing open APIs to build a banking ecosystem is still a challenge for many banks. Read this ‘IDC Technology Spotlight’ report to get the “how-to” of building a broader open-banking ecosystem.

Past Webinars

On-demand webinar
Empowering your SME customers for the new DIGITAL normal: role of APIs and Microservices in the current climate
SMEs in particular, hard hit by physical constraints, acutely need to be digitally connected and empowered towards identifying sales and service opportunities.
On-demand webinar
Microservices Governance: Best practices for CSPs
A well-thought-out governance approach can help offset the costs of implementing Microservices and deliver higher benefits from your investments.
On-demand webinar
Practical use-cases to monetise Open Banking APIs
In this webinar, Thomas Zink – IDC research director for European financial services talked about the revenue potential of API enabled use-cases and how to overcome barriers to adoption.