Source: Forrester Research

This blog discusses UX design and context as two major factors to enhance customer engagement. While commenting on building a mobile strategy for customers, the blogger mentions, “I recently spoke with members of the application development team at Torry Harris Business Solutions (THBS) in India. THBS develops mobile apps for clients worldwide. The team revealed that THBS clients now focus much more on user experience (UX) design — so much so that some of them are even willing to spend an additional 5% on top of the total app development cost to get a better design. UX design represents about 30% to 40% of the total mobile app development cost. But a great UX is only half of a mobile engagement; context is the other half.”

Read the complete blog on Forrester’s website

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